Our Story

Hi, I’m Bruce, a full-time local and the guy behind Wasaga Beach Life.

I’ve been coming up to the beach since I was as young as my grandson Max - and for many years now, I’ve called Wasaga home year-round. This place has shaped so much of who I am - from summer memories with my family to the lifestyle I get to live every day: bike rides on the cruiser, paddle sessions on the bay, trail adventures, and slow afternoons on the longest freshwater beach in the world.

Wasaga Beach Life started as a side project - a way to bottle up that feeling and wear it with pride. What began with a single tee has grown into a full collection, designed by hand and made right here in town. No storefront (yet), but we offer free local delivery and take pride in making every order count.

I take sourcing seriously - every garment is high-quality, ethically made, and chosen for comfort and durability. Because if it’s going to represent Wasaga, it better feel good and last.

A few years back, I had the honour of redesigning the Town of Wasaga Beach’s brand. At the time, the town’s look was disjointed and in need of a refresh. So I put in the work - building a visual system that united tourism, events, and town communications with one clear identity. What made it special is that it wasn’t something the town asked for - but when they saw it, they knew they needed it. Council adopted the new look unanimously, exactly as presented. 

Wasaga Beach Life grew out of that same spirit - a grassroots brand built with love, for the town I’m lucky to live in.

Thanks to everyone who’s been repping the brand and showing some local love. It means a lot. 

B>